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Repurposing your content can help you: reach a new audience, gain extra authority and credibility, boost your SEO, provide information in the different ways your audience prefers to consume it, drive more traffic to your website and convert more leads.

How to easily repurpose your content and boost traffic to your website 

Take a look at your Google Analytics to find out what content has been most popular to date. This then gives you two options: either repurpose content you already have, or create new content in the various ways listed below.

If you’re not sure what, or how, to repurpose content, here are 11 ways to get medical professionals started.

1. 1. BLOGS
      Probably the most obvious starting point, but this too can be broken down into a long-form blog and a short-form blog.
   2. SLIDESHARE
      Slideshare is part of LinkedIn and provides a great opportunity to get your content in front of a different audience. When creating your slide deck, add one relevant key point from your original content per slide, plus an intro and summary slide.
   3. INFOGRAPHICS
      These are great for creating an easy and informative visual to communicate your content. If you don’t have these skills yourself, hire a designer to create a beautiful infographic that will resonate and engage with your audience.
   4. CASE STUDIES, TESTIMONIALS & REVIEWS
      Showcase your success with some case studies from happy patients. These can be either video or written, but are a really good way of showing a before and after of working with you and what people can expect. Use platforms such as Doctify or Top Doctors to display an independent opinion.
   5. VIDEOS
      YouTube is the second-largest search engine, so it makes sense to leverage the power of that channel. Take your original content, turn it into a script and simply video yourself. Keep it fairly short; 1-2 minutes’ maximum to hold attention. If possible, add subtitles to the screen as many people (approx. 80%) watch videos with the sound off.
   6. TWEETS & POSTS
      Promote all of this content you’ve created with Tweets and Posts to your audience. On X and Instagram, use relevant hashtags to encourage new follower interest and @names to link with influencers, networking groups and anyone else that would be specifically interested.
   7. NEWSLETTERS
      Your newsletter is a great place to promote your content. Your database already knows, likes and trusts you, but may not have seen your recent Tweet or last blog post. Sharing your content via email ensures your potential patients head back to your website regularly, building familiarity and credibility.
   8. LINKEDIN ARTICLES
      Get your content in front of your LinkedIn followers to build authority and credibility. These are typically a mix of people you’ve worked with, would like to work with and influencers. Each time you publish an article on LinkedIn, your audience will be alerted in their notifications.
   9. GUIDES, REPORTS & EBOOKS
      Copy your content and create a PDF guide. If you don’t have the in-house resources, hire a designer to turn the content into a nice-looking guide. You can then create a specific landing page with a download form so that it becomes a lead generation tool.
   10. PODCASTS & Q&As
       These are a bit like listening to the radio; something you would have on in the background or listen to while working out or in the car (I’m a big fan of listening to books etc., whilst in the car). Simply record yourself narrating your blog, report or other content. PodBean.com allows you to easily upload your podcast and it’s free.
   11. WEBINARS
       These are a great way to get in front of a lot of people relatively easily. You can use the slides you created earlier to set up a webinar deck and invite people to join you on a specific date and time. Also, look at group or collaborative webinars to increase potential reach. This can also be added to YouTube for added reach.

That’s just to get you started!

Not only does this ensure that you are providing content for each personality type in the way that they prefer to digest it, but you are also creating extra credibility and SEO value within the search engines.

Remember to tag and describe each piece of content correctly so that it can be easily found by your preferred patients.